![]() A Movement ring measures the calories you burn, and is customized The goal, the video says, is to help you sit less, move more and get some exercise. The Workout app lets you set specific goals for activities like cycling or running.Īnd then a video begins, showing how it all comes together. There’s a Fitness app and a Workout app, both fromĪpple. Cook says Apple Watch can help you “live a better day” whether you’re a serious athlete or just want to be more active. “This is a very important area for me and a very important area for Apple,” he says. Tim Cook returns to the stage to talk about health and fitness. “It will redefine what people expect from a watch,” he says. He is recapping the announcements and saying iOS 8 is finding its way into people’s lives with HomeKit, HealthKit and CarPlay, and now Apple Watch. But he doesn’t say what that means: Does it have an NFC chip? A fingerprint sensor? No details on how that would actually work. Cook now says Apple Pay will also work with Apple Watch. Cook says the watch will be available “early next year.” The watch will cost $349, which is expensive compared with other smartwatches, including $100 more than the Moto 360. Cook says that the watch is charged with a wireless charger, attached via magnet. It seems like a smart strategy - don’t answer the question of “why” you want the device, just make people want it. He says developers will add “things we can’t even imagine yet.” This means that Apple is betting that developers will create the so-called killer app for a smartwatch, while Apple will He says he uses his to control his TV, and says anotherĮmployee uses it as a camera viewfinder, while others use it like a walkie-talkie. He says there is “so much more” that there isn’t time to cover. ![]() Tim Cook is back out to recap the watch and its capabilities. ![]()
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